UPDATE (January 16)
The final two EXO members, Kai and Suho, are looking bright and flawless in their videos, promoting long-lasting liquid foundation and another eyeshadow palette by Nature Republic.
12 am – Illuminated
1 am – Starlight
However, this morning it was confirmed that EXO will soon no longer be brand ambassadors for Nature Republic, as their exclusive contract expires on February 29th. Reportedly, the brand decided not to extend the contract with EXO, who have been their models since 2013. Nature Republic has notified store owners of the end of this collaboration and encouraged the consumption of all EXO-related items before the contract expiry.
Contrary to the malicious rumors suggesting this decision was prompted by the recent news of Chen’s marriage, one member of personnel stated:
It’s hard to tell the exact time of our end of contract with EXO, but based on the contract, it is expected to end in the spring of this year. This has nothing to do with the current issue.
Meanwhile, EXO’s scheduled fan meeting in organization of Nature Republic Philippines still stands, although not all members will be attending.
Stay tuned for more updates.
UPDATE (January 15)
Chanyeol and Sehun are the next members to represent Nature Republic products.
EXO’s multitalented main rapper makes this eyeshadow palette come to life.
2 pm – Water Light
On the other hand, the maknae is looking dark and mysterious in his ad for an eyebrow pencil.
10 pm – Moonbow
EXO advertising makeup is a concept we love to see! How about you?
On January 14, the cosmetic brand Nature Republic Korea started posting promotional videos on its Instagram starring their brand ambassadors EXO. The ad campaign’s slogan is “12 Shades of Light”.
The first two members featured are EXO’s main vocalist duo Chen and Baekhyun, each one representing a certain product – foundation cushion and blush, respectively – with corresponding times of day as well as hashtags:
8 am – Glorious
12 pm – Sunshine
Meanwhile, Nature Republic Philippines recently announced the group’s February fan meeting. More on that here.